Marcello Farno and Roberta Marà are the co-founders of FAM Agency, an independent communication and PR agency for the creative industries. Founded in 2024, the agency was born from the synergy of professionals with over fifteen years of experience in music, festivals, and live entertainment.
FAM supports festivals, promoters, and industry leaders in building their identity, reputation, and market positioning, currently working with entities such as Spring Attitude, Linecheck Music Meeting & Festival, and 3D Agency.
The founders' expertise extends beyond public relations, seamlessly combining strategic communication, cultural programming, event production, and artist management. This cross-disciplinary approach is reflected in their collaborations with organizations and events such as C2C Festival, OGR Torino, LUISS, Color Fest, Be Alternative, among many others.