Africa’s music market is among the fastest-growing in the world since many years, fuelled by talents, innovative approaches, digital and physical platforms, creative entrepreneurs, and the global rise of genres (most of all, the urban and electronic ones). This growth has caught global attention, presenting the African music market as a powerful business and cultural opportunity. Yet the question remains: how can we co-create value through fair cooperation, shared expertise, and comprehension of the diverse markets' dynamics and ecosystems? Understanding current realities together with the impact they create and their diversity, is only the first step; building networks and partnerships is the next one. How can Europe and Africa create a framework for bridge-growth in the music business?