Fans today expect more than passive experiences: they seek emotional connection, immersion, involvement and discovery. Often, tech solutions are treated as limited to analytics, used to help to understand the data that is already there. But there is much more. Data can also serve as a bridge between creativity and strategy, inspiring new ways to design, distribute and scale cultural experiences.Instead of replacing artistic vision with ‘what resonates best with fans’, tools can enhance impact, reach and audience engagement, be enjoyable for artists and their teams, and be part of a unique storytelling process from the very beginning.

Speakers to be announced!