L'Alternativa srl is a company from Bari active in the field of event organization and promotion. Since 2004, the year of its establishment, it has collaborated with the Sziget Festival, becoming a point of reference for Italian communication and press, as well as for the production of the Lightstage, one of the official stages of the great event in Budapest.
Over the years, it has established numerous collaborations both nationally and internationally, including Colours Of Ostrava, Balaton Sound, Lollapalooza Berlin, Electric Castle, EXIT Festival, Sea Star Festival, Sea Dance Festival and Superbloom Festival.
Since 2024, it has produced the talent contest formerly known as Sziget Sound Fest, now called Festival Pass – Talent Selection. This contest currently boasts among its partners: AteneiKa, Chroma Festival, Sziget Festival, Primo Maggio Barese and Colours of Ostrava.