BLUE THEATRE | On November 18th from 2pm to 6pm – 19th from 9:30am to 6:30pm – 20th from 9:30am to 1:30pm

Creative Catalogue Exploitation

New releases are exciting, but what to do with all the existing catalogues that artists have created? The evergreens, fan faves and cult classics, but also the overlooked gems, the works that came out wrong date in the wrong place and deserve a second chance – it’s all about creating connections with new and old fans. Get inspired by our Creative Catalogue Exploitation masterclass. This comprehensive course delves into advanced strategies for creative marketing, managing and monetising music catalogues. Explore the intricacies of Catalogue Marketing & Management, from the most creative campaigns to leveraging data analysis for optimised content discovery and distribution. Gain deep insights into how to work on Synch & Licensing, uncovering opportunities and navigating challenges in synchronisation for film, TV, advertising and new media. Learn how to enhance the value of music catalogues through strategic financial instruments in Music Rights & Finance. Finally, explore the transformative potential of emerging technologies in Web 3.0 and the Future of the Music Industry, and their impact on music catalogue management and exploitation.

Course Modules:

CATALOGUE MARKETING & MANAGEMENT:

Delve into the strategies and essential tools for effective management of a catalogue of music recordings and works. This module covers the latest applications in data analysis, enabling you to optimise potentials. Learn how to harness the power of analytics to uncover trends, maximise the economic value of your music, and make the most of distribution channels. By mastering these techniques, you will enhance the accessibility and scope of your music catalogue, ensuring that your content stands out in an evolving market. 

LECTURERS:

– JAKE COLLEGHAN: PRODUCT MANAGER | NINJA TUNE

– SEAN PRESTON: HEAD OF PRODUCTION | NINJA TUNE

AI – MUSIC RIGHTS & FINANCE:

Explore the financial aspects of music catalogue management in this insightful module. Learn how to enhance the value of your music catalogues through various financial instruments and strategies. Understand the principles of music rights, royalty collection and revenue streams. Delve into investment opportunities, valuation methods and financial planning tailored to the music industry. This knowledge will empower you to make informed decisions that elevate the profitability and longevity of your music assets.

WEB 3.0 AND THE FUTURE OF THE MUSIC INDUSTRY:

Step into the future with this forward- thinking module on emerging technologies and their impact on music catalogue management. Examine the role of Web 3.0 technologies, including blockchain, NFTs and decentralised platforms, understanding how music is managed, distributed and monetised. Get a closer look at how these innovations are reshaping the industry landscape, offering new routes to empower artists and enhance an engagement. Equip yourself with the knowledge to navigate and leverage these cutting-edge developments, ensuring your music catalogue remains at the forefront of industry evolution. 

LECTURERS:

– MIKE SPONZA: CO-FOUNDER GROUPE MUSIC & LICENSING DIRECTOR | M-CUBEù

– ANDREA MUTTONI: HEAD OF DEVELOPER RELATIONS | STORY PROTOCOL

– LOREDANA CACCIOTTI: FOUNDER | FUTURE PLAY MUSIC

– MARZIO SCHENA: CEO | ANOTE MUSIC

– ELISABETTA ROTOLO: CEO, FOUNDER, EXECUTIVE PRODUCER | MIAT

SYNCH & LICENSING:Gain a comprehensive understanding of music synchronisation and licensing. This module offers an in-depth look at the myriad opportunities and challenges associated with music placement for film, TV, advertising and new media. Discover the intricacies of negotiating licences, legal and financial aspects and a variety of creative strategies to make your music appealing to media producers. You will learn to manage music catalogues by developing creative entrepreneurial assets to identify opportunities for economic enhancement.

LECTURERS:

– SILVIA SIANO: MUSIC SUPERVISOR | CROSS PRODUCTIONS

– JEN MALONE: MUSIC SUPERVISOR | BLACK AND WHITE MUSIC

– ILANA GOLDSTOFF: SYNCH & LICENSING MANAGER | CENTRAL EUROPE

By purchasing a ticket for one of the three Academy courses, all participants will receive a free BASE Full Pass valid through all the activities held on Nov 20th and 22nd at BASE Milano, having the opportunity to access the Music Meeting & Festival in the following days at no cost, including all related happenings. This includes access to panels, networking opportunities, daytime showcases, and the evening festival.
*Events at the Auditorium San Fedele and DumBO Bologna are excluded.

Additionally, Music Innovation Hub, supported by Fondazione Cariplo, is offering scholarship opportunities to help you dive into the heart of the music industry and engage with some of its most renowned international experts. Don’t miss the chance to apply for a spot in Linecheck Academy, the immersive training program designed for professionals in the music sector.