Milano Music Week
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22–26 november 2022
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Tuesday 22 November

The Europe in Synch Academy Workshop: Music in Advertising [SOLD OUT]

When:
10:30am - 5:30pm

Where:
casaBASE

Language:
English

Europe in Synch presents:

A day-long session brings together professionals from the Music Side and the world of advertising to learn about the respective "other side”.
Advertising Experts will present insights to their work.
The workshop shall enable the participants to truly understand where and how music comes into the picture.

Agenda:
• The Music Side & The Client Side: Structures and Processes:
- Rights Owners (Publishers, Labels)
- Agencies, Clients, Production Companies
- Mutual understanding and communication

• The way of music into a commercial: creation and decisions, opinions and input, the licensing.

• Supervisors/music agents: the in-betweens

Closed session with limited number of participants.

REGISTRATIONS CLOSED

Europe in Synch is a CULTURAL EUROPE program with the support of the European Education and Culture Executive Agency.

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Tuesday 22 November