Technology & Artistic Direction – New ways of festival and venue booking
Social media, demographic, data – numbers seem to have replaced taste and trust. The desperate need for a ‘Sold Out’ in times of rising fees and production costs may not leave a lot of space for experimentation.
If you’re lucky enough to be an established act with a solid fanbase, you might just manage to hold onto it and get booked, but as an up-and-coming artist, unless you’re getting major hype or are a streaming wonder with an incredible conversion rate into real fans, how do you get gigs? How do promoters, festivals and venue bookers select the acts today? How do you develop new audiences and how can you exploit technology to that end?