The word "immersive" is used a lot these days, especially when talking about new technologies and experiences. But what does it really mean? Is something immersive just because it uses fancy tech, or is there more to it? In this panel, we'll dig into what makes an experience truly immersive. We'll talk about the role of technology, but also explore how a simple human touch can sometimes create a more immersive feel. We'll discuss different viewpoints and share examples to better understand what immersion is all about. Join us for a lively discussion to explore the true meaning of immersion, and how we can make experiences more engaging and enjoyable for everyone.