Milano Music Week
Shape your future.Shape your future.Shape your future.
21–25 November 2023
Tickets Area Pro


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Thursday 23 November

Soundt(r)ech your brand

2:00pm - 3:00pm

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From elevators and hotel lobbies' soundtracks, to approaches that take every sonic detail of a product or service into account: A lot has happened since pivotal ideas like Starbucks' Coffee House and Lufthansa's sound-logo redefined what a brand could sound like. Very sophisticated libraries and AI tech tools make it possible, or are they just the artists' creative minds techy extensions to reach the ideal, the soundtrack of a brand?

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