Jump European Music Market Accelerator Milano Music Week
Shape your future.#REVERSEƎƧЯƎVƎЯ#
23–25 november 2021
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Thursday 25 November

Sound, Place and Image - Music and Geographical Identity

6:00pm - 7:00pm

BASE Milano Spazio B

presented by JUMP
Does Andalusia sound like Flamenco, Berlin like Techno, Lisbon like Fado, London like Indie-rock, Puglia like Tarantella, Nigeria like Fela Kuti, Nashville like Country, and Sicily like marching band trumpets?
Loved by some, hated by others: music evokes associations with certain places, often as the result of stereotypical layers, conditioned by TV and film, that create a collective consciousness.
Let's discuss cultural limitations and marketing opportunities, authenticity and constructed cases, pros and cons - and everything in between.

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Thursday 25 November