Milano Music Week
Shape your future.Shape your future.Shape your future.
22–26 november 2022
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Thursday 24 November

Organising Festivals. What's the point?

2:00pm - 3:00pm

Ground hall

The organisation of festivals is driven by many urgencies: the love for music, social and political activism, territorial branding and promotion, selling tickets, platforms for sponsors, building portfolio assets, outperforming competitors...
The "products" may look similar, and the artist lineups may actually be similar, however, the philosophies and stories of the people behind the events are vastly different. Let's hear some of them, and discuss the meanings and motivations in running festivals in our current socio-political environment.

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Thursday 24 November