Presented by Europe in Synch

Music first ? Music last! The Ideal and the Real.
Campaigns can take their message to another level and speak to their viewers with an inspired choice of song - and create extremely effective moments for the client as well as the artist and songwriters. But if everybody loves music and its communicative power so much - why is this often treated so sloppily ?
Possible improvements emerge from the findings of the prior day's Europe in Synch-workshop, which kicks off a discussion about the approach to music in advertising: what can and must be done about it. Turn an administrative challenge into a collective process that allows creativity and inspiration to thrive!