Milano Music Week
Shape your future.
19–24 November 2019
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Meeting

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Friday 22 November

Music for Luxury and Fashion Brands

When:
11:00 - 12:00

Where:
BASE, learningROOM 1

Language:
English

curated by Node and Future Music Forum
presented by JUMP

How the use of music in commercials affects consumers’ preferences?
Which are the possible approaches to tell a brand through music? What does it change if this brand is a leader in fashion or luxury industry?
The main market trends will be analysed in this panel, discussing and commenting products realized for brands such as Porsche, Swatch, Dolce & Gabbana, YSL, Fendi e Tod's.
Hosts: Mirko de Crescenzio (Jackleg), Frederic Schindler (Too Young Music) and Chiara Luzzana (sound artist).
Panel managed and moderated by Node.

In che modo l'utilizzo della musica negli spot influenza le preferenze dei consumatori?
Quali sono gli approcci possibili nel raccontare un brand attraverso la musica? Cosa cambia se questo brand è un leader nel settore della moda o del lusso?
In questo panel si analizzeranno i principali trend del mercato musicale in questa direzione discutendo e commentando lavori realizzati per clienti come Porsche, Swatch, Dolce & Gabbana, YSL, Fendi e Tod's dagli ospiti Mirko de Crescenzio (Jackleg), Frederic Schindler (Too Young Music) e Chiara Luzzana (sound artist).
Il panel è curato e moderato da Node.

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Friday 22 November