How does regional diversity enhance the global music landscape? National, European, and global diversity benefit from inhomogeneous stories, backgrounds, artistic styles, and expressions. With global release days and media consumption, national and international markets, along with their artists, have become benchmarks—regardless of where artists and other professionals are located, also those decentralized from the principal cultural big-city magnets. Regional cultural clusters, which include everyone from the ecosystem—artists, managers, labels, festivals, music tech—benefit from personalized and locally accessible public support that understands regional specifics and is just there when needed: not as a grey institution but as an integral part of the system.
Developing nationally and internationally, is key to a sustainable campaign, whether it’s a song, a tech app, or even attracting audiences to clubs and festivals.
To facilitate and accelerate productivity, diversity, and success on a global level, where should support begin? What setups have proven successful? Is regional branding useful or a burden? Should regional cultural identity be prioritized and emphasized, or should infrastructure be the focus? How can cross-border collaboration create strategic synergies?
Sharing best practices and exchanging ideas are necessary steps to better serve local communities and promote uniqueness on both local and global scales.