This session dives into the rapidly evolving applications of blockchain within the music industry over the past year, highlighting how this technology is reshaping the landscape despite its challenges. We'll explore how startups in the space have had to pivot, adapting their models and strategies to address real-world obstacles, including legal barriers, user adoption, and market volatility. In addition to examining these shifts, the talk will showcase innovative approaches that are pushing the boundaries of what’s possible for music distribution, royalties, and fan engagement. We’ll also share insights from our own journey, offering a behind-the-scenes look at the successes, setbacks, and strategic choices that have informed our path. By the end, attendees will gain a nuanced understanding of both the potential and the roadblocks facing blockchain in music, leaving them with a realistic perspective on where this space is headed.