Milano Music Week
Shape your future.Shape your future.Shape your future.
22–26 november 2022
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Thursday 24 November

How to outsmart fate: live strategies for 2023

3:00pm - 4:00pm


“Being prepared for the impossible” is the mantra of the live music sector.
Who knows what Fate has in store for the music business in 2023? Following a 2022 defined by many challenges - ranging from instant sold-outs, to the sudden cancellation of festivals, and entire tours - How can we outsmart the oddities of our “New normal”? How can we redefine a strategy for artist bookings, tour routings, concert & tour production, audience development and ticketing?
Let’s gather innovative ideas, and exchange our best new practices, as we make our way towards the years to come.

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Thursday 24 November