Milano Music Week
Shape your future.Shape your future.Shape your future.
18-23 November 2024


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Thursday 23 November

Classical Crescendo: Transforming Audiences Beyond Mink Fur Coats

4:00pm - 5:00pm



As we step into the realm of classical music, we're leaving behind the era of mink fur coats and stifling formalities. Let's delve into how contemporary experiences and innovative strategies are reshaping the classical music landscape. Crossover, decontextualization, and de-elitization lead to a broader, more diverse audience, helping to dismantle the barriers that once hindered access to classical music. Innovative projects and case studies are exploring the fusion of tradition and modernity, shedding light on the strategies and tactics driving this transformative movement. It's a dynamic journey that uncovers the strategies behind classical music’s reinvention. What could the future look like, where classical music fully embraces inclusivity and innovation?
Speakers to be announced...

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