As technology blurs the lines between human creativity and artificial reproduction, authenticity has become both a marketing strategy and a battleground. With the rise of bot farms, AI-generated music, voice cloning, and more, the notion of being ‘real’ is more sensitive than ever. This panel will dive into how artists can navigate these challenges to maintain genuine connections with their audiences. From protecting creative integrity to balancing transparency with tech, we’ll explore how authenticity is evolving in a world increasingly shaped by artificial influence.