Milano Music Week
Shape your future.
19–24 November 2019
Tickets Area Pro


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Thursday 21 November

A&Ring today: Turbohype vs Longseller, Numbers vs Taste?

16:15 - 17:15

BASE, Learning Room 2



Fish in the underground, accelerate, incubate, promote, stream, tour, push push push before the hyperbola goes down, then next fenomena please. Not only in Italy the artist's half-life period seems to the attention of a social media post. Hypes are not new, but are hyper fast now. Success immediately, if you fail at the start, go back to your 9-5 job and never try again.

Or is there still space for courageous signings based on taste and intuition, willing to set a sustainable career, giving a damn about if an artist could be successful or not, has great look and numbers yet or maybe too many already, if their music sounds too much unlike something else - or maybe too much alike?

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Thursday 21 November