Milano Music Week
Shape your future.Shape your future.Shape your future.
22–26 november 2022
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Thursday 24 November

2022, the year that live music met NFTs

4:15pm - 5:15pm


When we think of non-fungible tokens (NFTs),we often think of collectibles, marketplaces and six-zero digits sales in auctions. However, over the last few years, it’s becoming more and more evident that NFT utility extends far beyond all of this, broadening the range of opportunities in many fields, including live events organisation. Nerdy promoters, as well as big commercial festivals have been experimenting with new blockchain tools applied to ticketing, fund-raising, marketing strategies and community events. The panel presents examples and solutions at the intersection between NFTs and live music events.

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Thursday 24 November