Module 2: Artist Branding
Explore the art and science of creating a compelling artist brand. This module dives into contemporary branding techniques tailored specifically for artists. Analyse strategies for building a unique artistic identity that resonates with audiences and differentiates you from the competition. Learn how to develop a cohesive brand perception that maximizes audience appeal and engagement, leveraging visuals, messaging, and personal storytelling to strengthen your connection with fans and industry stakeholders.
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Module 3: Cross-platform data analytics (Presented by FIMI)
Gain a thorough understanding of cross-platform data analytics and its significance in the music industry. This module covers how to collect, interpret, and utilise data from various digital platforms to inform your marketing decisions. Learn how to use data analytics to determine the most effective ad spend, identify key demographic targets, and pinpoint geographic areas for growth. Discover how data-driven insights can enhance playlisting, boost music and merchandise consumption, and optimize tour booking, ensuring your efforts are both efficient and impactful.
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Digital Music Marketing & Data Analysis, 2/2
Nov, 18-20