Unlock the power of the digital world with our Digital Marketing & Music Data masterclass. This dynamic course covers essential aspects of modern music marketing, starting with the Use and Management of Metadata in the Music Industry. Learn about the pivotal role of metadata and master strategies to enhance music visibility and distribution. Delve into Artist Branding, exploring contemporary techniques to build a strong artistic identity and brand perception, boosting audience engagement. Gain a comprehensive understanding of Cross-Platform Data Analytics, providing precise insights into ad spending, demographic targeting, and geographic targeting, crucial for playlisting, music and merchandise consumption, and tour booking. Finally, immerse yourself in Digital Music Marketing, receiving intensive training on the latest digital tools and strategies to excel in the ever-evolving digital music promotion landscape.
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Module 1: Use and Management of Metadata in the Music Industry
This Module provides a comprehensive introduction to key concepts in the music industry, with a focus on copyright, metadata and revenue streams. You will explore the different sources of royalties and the parties involved in processing them. The course also covers how record labels and publishers distribute their catalogues using industry-standard formats like DDEX and CWR, the role of middlemen such as distributors and sub-publishers, and how royalties data is shared across the industry. Additionally, you'll learn about typical record label and publisher deals, including common contract clauses and reporting frequencies.
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Digital Music Marketing & Data Analysis, 1/3
Nov, 18-20