Unlock the power of the digital world with our Digital Marketing & Music Data masterclass. This dynamic course covers essential aspects of modern music marketing, starting with the Use and Management of Metadata in the Music Industry. Learn about the pivotal role of metadata and master strategies to enhance music visibility and distribution. Delve into Artist Branding, exploring contemporary techniques to build a strong artistic identity and brand perception, boosting audience engagement. Gain a comprehensive understanding of Cross-Platform Data Analytics, providing precise insights into ad spending, demographic targeting, and geographic targeting, crucial for playlisting, music and merchandise consumption, and tour booking. Finally, immerse yourself in Digital Music Marketing, receiving intensive training on the latest digital tools and strategies to excel in the ever-evolving digital music promotion landscape.
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Module 1: Use and Management of Metadata in the Music Industry
Understand the critical role that metadata plays in the music industry. This module provides an overview of how metadata impacts music discovery, visibility, and distribution. Learn practical applications and effective strategies for managing metadata to ensure your music is accurately represented and easily found across various platforms. Delve into best practices for organizing and maintaining metadata to maximize your music's reach and optimize its performance in the digital landscape.
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Digital Music Marketing & Data Analysis, 1/3
Nov, 18-20