New releases are exciting, but what to do with all the existing catalogues that artists have created? The evergreens, fan faves and cult classics, but also the overlooked gems, the works that came out wrong date wrong place and deserve a second chance – it’s all about creating connections with new and old fans. Get inspired by our Creative Catalogue Exploitation masterclass.
This comprehensive course delves into advanced strategies for creative marketing, managing and monetising music catalogues. Explore the intricacies of Catalogue Marketing & Management, from the most creative campaigns to leveraging data analysis for optimised content discovery and distribution. Gain deep insights into how to work on Synch & Licensing, uncovering opportunities and navigating challenges in synchronisation for film, TV, advertising and new media. Learn how to enhance the value of music catalogues through strategic financial instruments in Music Rights & Finance. Finally, explore the transformative potential of emerging technologies in Web 3.0 and the Future of the Music Industry, and their impact on music catalogue management and exploitation.
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Module 1: Catalogue Marketing & Management
Delve into the strategies and essential tools for effective management of a catalogue of music recordings and works. This module covers the latest applications in data analysis, enabling you to optimise potentials. Learn how to harness the power of analytics to uncover trends, maximise the economic value of your music, and make the most of distribution channels. By mastering these techniques, you will enhance the accessibility and scope of your music catalogue, ensuring that your content stands out in an evolving market.
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Creative Catalogue Exploitation, 1/3
Nove, 18-20